AAR: Disallows ITC on expenses incurred towards promotional schemes of Loyalty Program and Brand Reminders

Jun 27,2019

Maharashtra AAR disallows ITC on expenses incurred towards promotional schemes of Loyalty Program and goods given as Brand Reminders by applicant, engaged in supply of pharmaceutical goods and services; Notes that, in case of Loyalty program, distributors/wholesale customers who purchases certain products over and above a certain quantity are entitled to reward points, while in second scenario, applicant is giving Brand reminder products like pens, notepad, key-chains to...


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